In 1927, HEMA opened its first store outside of Amsterdam and just a year later there were ten HEMA stores in the Netherlands. In the 1950s, HEMA was the first franchise organisation in the Netherlands and is still the largest franchise operator in the Netherlands. From 1958 onwards, HEMA picked up the pace of its expansion, rapidly opening new stores across the country. Then in 1984, HEMA opened its first store abroad, in Belgium.
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