PROCOAL STARTED AS A TINY SPECK OF A BUSINESS IN 2016. A WIFE, A HUSBAND, A DESK AND A WILL. AND FROM DAY ONE, THE WILL’S BEEN THE BIGGEST THING. We want our range of ethically-made products to set its users free. To act. For friends. Projects. Planets. Families. Strangers. Lovers. Even those who might never use a Procoal product in their lives. They can. Because the key to all that selflessness is good, old-fashioned selfishness. Procoal products put you first. Only then can you do the same for everyone. An unkempt body is good for nobody. Even you.